5/30/2023 0 Comments Car logos and namesThe Jaguar logo design doesn’t just look cool it’s a strong symbol of speed and performance, very fitting for a brand with such a reputation. This version of the Jaguar symbol appeared for a decade, from 2002 until 2012, when they ‘updated’ it with even more of a 3D feel. It accurately represents the company’s brand identity – the production of one of the world’s most stylish, graceful and fastest cars. The Jaguar car logo comprises a jumping Jaguar above the business’s name, depicting the speed, power and brilliance of the cars produced by the company. Their first cars were the Mark II and the Mark III, but by 1953 they introduced the XK 150, their first Jaguar sports car.īy the 1970s, Jaguar had sold more than 300,000 cars worldwide, and that was before their famous E-Type series, the first sports car to use a V12 engine. That developed into making car body parts and then extended into complete cars when partnered with Standard Motor Company.ĭuring WW2, Jaguar helped the war by building the M-1 Tank and the Sherman, but at the war’s end, they returned to luxury cars again. William Lyons founded Jaguar in 1922, originally named the “Swallow Sidecar Company”, as they focused on making sidecars for motorcycles. There’s much more to the Jaguar logo than meets the eye it’s a symbol representing an incredible company. As a global luxury brand, they believe that no matter the challenges, there are always opportunities for growth and learning new things. Their logo also represents their brand values, like the desire to excel in every aspect of their business. You may also like: How to Land A Six-Figure Job by Writing An eBook This is an example of a design element that isn’t technically required but is essential for the message it conveys for the car brand logo. Sitting atop the Ferrari badge is the Italian flag’s green, white and red. Currently, it uses “we are the competition”, typically preceded with phrases such as “You’re the fuel…” or “only those who dare, truly live…” in marketing campaigns. ![]() It has partnered with several slogans over the decades. The famous Ferrari logo design symbolises a passion for excellence and a dedication to perfection in their work. The horse was and still is, black, and I added the canary yellow background, which is the colour of Modena. In 1923, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars – It will bring you good luck’. The horse was painted on the fuselage of the fighter plane of Francesco Baracca - a heroic airman of the first world war. 2 – Ferrari Logo DesignĪrguably the most recognisable and iconic brand in luxury sports cars, the Ferrari logo design or ‘prancing horse’ encapsulates everything they stand for.Įnzo Ferrari, the founder, told the story of Ferrari’s horse logo just once: When he started the job, he had drawn a star above his house on a postcard of the city, telling his wife that one day his factory would go down in history for its success.Īs with many car logos, the simplicity of the star logo is its absolute beauty – it oozes elegance which fits the brand mentality perfectly. The idea to use a star in the first place came from Gottlieb Daimler, the technical director of the gas engine factory. Interestingly, they also registered a four-pointed star simultaneously but never used it. The three-pointed star symbolises Mercedes-Benz’s ambition of universal motorisation on land, sea and air. They combined a laurel wreath (from the existing Benz & Cie company) with the now-famous three-pointed star and trademarked it by the summer of that year. That same year, they started designing and prototyping cars with an exclusive and elegant aesthetic.īy 1909, two of Daimler’s sons were tasked with designing a new logo for the Mercedes-Benz company. ![]() You may also like: The 28 Most Promising Email Marketing Trends to Look atĪfter several years of collaboration, Karl Benz’s company merged with a competitor called Daimler-Motoren-Gesselschaft, forming the “Daimler-Benz” maker of Mercedes-Benz vehicles.
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